A Purpose or Mission Statement is a declaration of your reason for existence. Companies use these to challenge their employees, educate their shareholders and to inform their customers.
McDonald's brand mission is to "be our customers' favorite place and way to eat."
Levi-Strauss and Company: “People love our clothes and trust our company. We will market the most appealing and widely worn casual clothing in the world. We will clothe the world.”
"At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible."
What is the Purpose or Mission Statement of your life?
What is your reason for existence?
.GIF)
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